1) My advertisement is trying to sell a new kind of downy fabric softener called downy simple pleasures.
2)
a) Need for sex - This ad shows a house wife who is being seductively touched by a male most likely husband. This automatically catches a females attention because they are the ones who tend to do laundry. It makes them think that if they use that kind of fabric softener they will smell really good, almost as if it were a perfume.
b) Need for Affiliation - This husband and wife show affiliation in this ad because they are obviously showing intimacy because he is all up on her smelling her neck. This helps sell the idea that if you use this product it could increase intimacy with your partner.
c) Need for attention - This ad shows the need for attention because the women is getting attention from a man because her clothes smell nice. This ad is trying to sell the idea that if you use there fabric softener you will get more attention because your clothes smell nice.
d) Need for Autonomy - The ad says in text below the picture of the man and women,"staying in is no reason your alluring side shouldn't come out." This is saying that just cause your are staying in for the night doesn't mean that it is going to be any old boring night. This is trying to sell the idea that this fabric softener can make your alluring side come out.
e) Need for Aesthetic Sensations - The ad shows a husband and wife dressed up nicely. It looks like they are about to sit down for a nice dinner. This creates a visually pleasing picture that the audience can relate to as something they would like to have.
f) Physiological Needs - The ad expresses the idea that if you use there fabric softener that your clothes will be so soft it will be almost pleasurable to touch. It also gives us the physiological need of being wanted and touched by someone because of how soft and good we will smell when we use it.
g) Need to Escape - This ad suggests escaping from the norm of typical night of just staying in. It suggests you should like your alluring side out because you know that after using there fabric softener you can feel soft and sexy and smell great.
3) This ad is aimed at mid-aged married women. It can be accepted by any race even though the two people in it are white. The magazine as a whole is a women's magazine so almost all ads in it are geared towards women.
4)Balance- The women in this ad is the center and is the biggest thing in the ad. The man standing behind her is the also a big part of the balance because he and the women a had are considered as one focal point.
Movement - As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the readers attention to sexual idea this ad is trying to convey.
Unity - The male closely behind the female conveys unity because all you see is his head and arm rubbing hers. It makes them look like one and shows that they are very close to each other. This can help sell the product because it makes the audience think that it will make people want to be by you.
Emphasis - This ad shows emphasis with the image of a flower like scent coming from the women's shoulder where the man is smelling. This emphasises the idea of how good you will smell if you use this kind of fabric softener.
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